Origin of the Brand Name

EGORINI – The name EGO implies the self, our brand speaks for itself. About how important it is to be yourself.

Mission, Vision, and Values

To understand and express yourself the way you want, not the way others expect you to.
To be authentic. To be yourself, not perfect.
To express your uniqueness. After all, every person on the planet is unique and irreplaceable, although many hide behind the boundaries of society and wear masks imposed by society.

Design

We design clothing featuring texts and phrases that reflect your inner world or inspire great goals. Our themes range from love and provocation to hate, including occasional explicit language. Our brand philosophy is ‘be yourself, not perfect,’ embracing all nuances of one’s inner self.
Each piece allows our clients to express what’s inside and share it with the world.
As our clients say, ‘This piece speaks my thoughts and feelings; I never want to take it off!'”

We produce both regular garments and works of art.

Handcrafted and Limited

We create works of art using various techniques such as fire, power drills, paint, car wheels, and more. Our innovative approach combines traditional craftsmanship with unconventional methods.

Also we work with decorations such as rhinestones, hand embroidery, hand painting, fringe, and more
Some pieces can take up to 4-5 days handwork, making them highly limited editions, as one artisan can only create 6-7 items per month